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Kevin Kelleher posted this over on GigaOM – here’s my reply:

What’s even clearer is that what Microsoft can’t dominate, it tries to destroy.  What it can’t dominate or destroy it is baffled by, and so lumbers around like a bull in a china shop.

I can see Ballmer and Gates having that kind of discussion – “But Bill, we haveto have that sort of ‘finger in the pie’ on the Web, no matter how much we lose!”  That’s also understandable, but I think Microsoft will come to a point where it will have to play to its strengths – Windows, Office, SQL Server, and related – and minimize their losses in other areas.   With the way the economy isn’t recovering, that point may come sooner rather than later – but there’s a better way.

If I were Microsoft, I’d embrace the up-and-coming standards and practices for web-based apps (like JQuery and other technologies that allow one to develop platform-agnostic apps), instead of pretending to “adopt” them but with the intent to subvert and weaken them.  I’d be the biggest purveyor of JQuery and/or Dojo apps and libraries, picking up revenue with high-end applications and consulting.

It’s sad that with Microsoft’s size, they could be *the* dominant player in the market, but because of short-sightedness and egoism, wastes enormous amounts of time and money trying to duke it out with the likes of Yahoo and Google, when they could be playing to their strengths…

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One Comment

  1. Thank you for the great post as always, looking forward to the next one!


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