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Kevin Kelleher posted this over on GigaOM – here’s my reply:

What’s even clearer is that what Microsoft can’t dominate, it tries to destroy.  What it can’t dominate or destroy it is baffled by, and so lumbers around like a bull in a china shop.

I can see Ballmer and Gates having that kind of discussion – “But Bill, we haveto have that sort of ‘finger in the pie’ on the Web, no matter how much we lose!”  That’s also understandable, but I think Microsoft will come to a point where it will have to play to its strengths – Windows, Office, SQL Server, and related – and minimize their losses in other areas.   With the way the economy isn’t recovering, that point may come sooner rather than later – but there’s a better way.

If I were Microsoft, I’d embrace the up-and-coming standards and practices for web-based apps (like JQuery and other technologies that allow one to develop platform-agnostic apps), instead of pretending to “adopt” them but with the intent to subvert and weaken them.  I’d be the biggest purveyor of JQuery and/or Dojo apps and libraries, picking up revenue with high-end applications and consulting.

It’s sad that with Microsoft’s size, they could be *the* dominant player in the market, but because of short-sightedness and egoism, wastes enormous amounts of time and money trying to duke it out with the likes of Yahoo and Google, when they could be playing to their strengths…


One Comment

  1. Thank you for the great post as always, looking forward to the next one!

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